Thinking BEYOND Sign Spinning. Generate visibility, and drive traffic with local advertising ideas past sign spinners. This site is dedicated to free advertising ideas for local small businesses.
The PRO’s of sign spinners:
- Direct visibility to a geographic traffic.
- Affordable? Hiring your own person to do this can be done at minimum wage.
- Customizable messaging.
The CON’s of sign spinning
- Effective sign spinners are trained, enthusiastic, and cost more. Typically $25 – $30/hour.
- Quality sign spinners are compensated based on performance. The more they “sell” the sign/promotion the more they earn.
- Audience agnostic. You are treating every passerby the same and not directly targeting those that might be interested in your product/services at that time/place. You are not driving quality leads.
- More and more of the audience is tuning out these sign spinners. You have to hire quality, enthusiastic spinners to get noticed these days. That gets expensive.
The Math:
- Average (quality) sign spinner $25/hr.
- Part time (rush-hour traffic) = 20 hours a week.
Total: $2,000 a month for part time advertising.
Questions to be mindful of: How many QUALIFIED leads are driven to your location because of the sign spinners? What are the likely transaction amounts of these leads? Is geography (passer-by’s) the only way you want to target your marketing?
Options:
- Targeted online (search and social) marketing.
- Mobile marketing.
- Word-of-mouth.
- Loyalty.
If you are thinking of Sign Spinning as an option and think that you can make that $2,000 a month commitment, ask yourself how you plan to test the return on investment? Let us give you a few options to weigh against. No pressure, no sales… just info. You can never have too much info.
